Squash, also known as dilute or cordial, is a concentrated non-alcoholic syrup used to make drinks. Fruit juice, sugar or sugar substitute, and water are used to make these fruit-flavored treats. Modern squashes may have added flavors and colors, but traditional squash is made up of herbal extracts such as ginger and elderflower. Squash drinks can be used as a drink mixer and blended with an alcoholic beverage to make a cocktail.
Squash is a beverage created with water, sugar or sugar replacement, and fruit juice. To entice customers, modern squash incorporates flavors like orange lemon with a coloring agent, but traditional squash contains herbal elements like elderflower and ginger. Squash is usually referred to as an orange and lime basis at social gatherings. People, on the other hand, are becoming more aware of their health. As a result, the company now offers sugar-free squash, as opposed to exclusively sugar-containing squash drinks previously.
Major Drivers, Restraints, Challenges and Opportunities
The global market is rising due to an increase in demand for natural and sugar-free drinks, as well as a growing preference among health-conscious consumers for non-alcoholic beverages and the availability of a diverse range of tastes. Blending is an important technique in the food and beverage business. Furthermore, there is an increase in demand for blended products, and producers are boosting the production of blended squashes to meet this demand.
Furthermore, the simple availability of a wide choice of squash drinks on e-commerce platforms, as well as an increase in the number of online retailers, are two significant factors driving the global market forward. Furthermore, manufacturers' increased investments in the launch of unique products may provide favorable prospects for the worldwide squash drinks market to flourish throughout the forecast period.
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Market Segmentation
The global squash drinks market is bifurcated based on base type, product type, nature, distribution channel, and region. The base type segment is divided into mixed fruit, tropical & exotic fruit, berry, and citrus fruit. Based on the product type, the global squash drinks market is categorized into added sugar and no added sugar. The nature segment consists of blended and regular. The distribution channel in the global market includes store-based retailing and online retailing.
Regional Outlook
The global squash drinks market is divided into four regions: North America, Asia Pacific, Europe, and the Middle East, and Africa. Due to the increasing use of non-alcoholic concentrated syrups as well as the presence of small and major competitors, Asia Pacific owns the largest market share and is predicted to continue growing in the projection period. Europe has the second-largest market share in this industry, because of a rising rate of healthy beverage intake and increased awareness of the squash drink in this region.
Competitive Landscape
Squash drinks' widespread acceptability among millennials is a key growth factor for the global squash drinks industry. Squash drinks are now available in a significant number of homes thanks to intensive advertising in print, electronic, and digital media. The global spread of COVID-19 is predicted to have a significant impact on squash product demand. This can be explained by people's increasing interest in drinking nutritious, sugar-free beverages as a result of the ongoing health issue.
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