Global Cloud Advertising Market Size study, by Type (Public Cloud, Private Cloud, Hybrid Cloud), by Service (Infrastructure as a Service, Software as a Service, Platform as a Service), by End Users (Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End Users), and Regional Forecasts 2021-2027
- Category: Internet & Telecom
- Published Date: Oct 2021
- Publisher: Bizwit Research
- Pages: 200
Global cloud advertising market is valued approximately at USD 2.3 billion in 2020 and is anticipated to grow with a healthy growth rate of about 19.6% over the forecast period 2021-2027. Cloud advertising deals with cloud-based services that support transaction, selection and delivery of advertising and related data in which price and content are determined during end-user access, by an auction mechanism which matches advertising impressions with bidders as they become available. The global cloud advertising market is being driven by increasing adoption of cloud service and growing need for targeted marketing and consumer analytics. Furthermore, growing impact of internet users and consumption of digital media will provide new opportunities for the global cloud advertising industry. For instance, according to Statista, the total number of internet users across the globe is expected to increase from 3.9 billion in 2018 to approximately 5.3 billion by 2023. Such growth in the internet users across the globe is expected to fuel developments in the market as software is hosted in cloud and accessed through internet. Hence, this is expected to boost the market growth. However, data security concerns may impede market growth over the forecast period of 2021-2027.
The regional analysis of the global cloud advertising market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America accounts for the largest share in terms of market revenue in the global cloud advertising market over the forecast period 2021-2027. Factors such as presence of a large number of market players in the region, growth in digital marketing and advertising industry, technological developments and advancements, etc. contribute towards the largest market share of the region in the forecast years.
Major market player included in this report are:
Adobe Inc.
Google LLC (Alphabet Inc.)
Sprinklr Inc.
Oracle Corp.
IBM Corp.
Microsoft Corp.
Salesforce.com Inc.
Amazon Web Services Inc.
InMobi Pte Ltd.
SAP SE
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
Public Cloud
Private Cloud
Hybrid Cloud
By Service:
Infrastructure as a Service (IaaS)
Software as a Service (SaaS)
Platform as a Service (PaaS)
By End Users:
Retail
Media and Entertainment
IT and Telecom
BFSI
Government
Other End Users
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2018, 2019
Base year – 2020
Forecast period – 2021 to 2027.
Target Audience of the Global Cloud Advertising Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
The regional analysis of the global cloud advertising market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America accounts for the largest share in terms of market revenue in the global cloud advertising market over the forecast period 2021-2027. Factors such as presence of a large number of market players in the region, growth in digital marketing and advertising industry, technological developments and advancements, etc. contribute towards the largest market share of the region in the forecast years.
Major market player included in this report are:
Adobe Inc.
Google LLC (Alphabet Inc.)
Sprinklr Inc.
Oracle Corp.
IBM Corp.
Microsoft Corp.
Salesforce.com Inc.
Amazon Web Services Inc.
InMobi Pte Ltd.
SAP SE
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
Public Cloud
Private Cloud
Hybrid Cloud
By Service:
Infrastructure as a Service (IaaS)
Software as a Service (SaaS)
Platform as a Service (PaaS)
By End Users:
Retail
Media and Entertainment
IT and Telecom
BFSI
Government
Other End Users
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2018, 2019
Base year – 2020
Forecast period – 2021 to 2027.
Target Audience of the Global Cloud Advertising Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
1.2.1. Cloud Advertising Market, by Region, 2019-2027 (USD Billion)
1.2.2. Cloud Advertising Market, by Type, 2019-2027 (USD Billion)
1.2.3. Cloud Advertising Market, by Service, 2019-2027 (USD Billion)
1.2.4. Cloud Advertising Market, by End Users, 2019-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Cloud Advertising Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Cloud Advertising Market Dynamics
3.1. Cloud Advertising Market Impact Analysis (2019-2027)
3.1.1. Market Drivers
3.1.1.1. Increasing adoption of cloud services
3.1.1.2. Growing need for targeted marketing and consumer analytics
3.1.2. Market Restraint
3.1.2.1. Data security concerns
3.1.3. Market Opportunities
3.1.3.1. Growing impact of internet users and consumption of digital media
Chapter 4. Global Cloud Advertising Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Cloud Advertising Market, by Type
a. Market Snapshot
5.1. Global Cloud Advertising Market by Type, Performance - Potential Analysis
5.2. Global Cloud Advertising Market Estimates & Forecasts by Type 2018-2027 (USD Billion)
5.3. Cloud Advertising Market, Sub Segment Analysis
5.3.1. Public Cloud
5.3.2. Private Cloud
5.3.3. Hybrid Cloud
Chapter 6. Global Cloud Advertising Market, by Service
b. Market Snapshot
6.1. Global Cloud Advertising Market by Service, Performance - Potential Analysis
6.2. Global Cloud Advertising Market Estimates & Forecasts by Service 2018-2027 (USD Billion)
6.3. Cloud Advertising Market, Sub Segment Analysis
6.3.1. Infrastructure as a Service (IaaS)
6.3.2. Software as a Service (SaaS)
6.3.3. Platform as a Service (PaaS)
Chapter 7. Global Cloud Advertising Market, by End Users
c. Market Snapshot
7.1. Global Cloud Advertising Market by End Users, Performance - Potential Analysis
7.2. Global Cloud Advertising Market Estimates & Forecasts by End Users 2018-2027 (USD Billion)
7.3. Cloud Advertising Market, Sub Segment Analysis
7.3.1. Retail
7.3.2. Media and Entertainment
7.3.3. IT and Telecom
7.3.4. BFSI
7.3.5. Government
7.3.6. Other End Users
Chapter 8. Global Cloud Advertising Market, Regional Analysis
8.1. Cloud Advertising Market, Regional Market Snapshot
8.2. North America Cloud Advertising Market
8.2.1. U.S. Cloud Advertising Market
8.2.1.1. Type breakdown estimates & forecasts, 2018-2027
8.2.1.2. Service breakdown estimates & forecasts, 2018-2027
8.2.1.3. End Users breakdown estimates & forecasts, 2018-2027
8.2.2. Canada Cloud Advertising Market
8.3. Europe Cloud Advertising Market Snapshot
8.3.1. U.K. Cloud Advertising Market
8.3.2. Germany Cloud Advertising Market
8.3.3. France Cloud Advertising Market
8.3.4. Spain Cloud Advertising Market
8.3.5. Italy Cloud Advertising Market
8.3.6. Rest of Europe Cloud Advertising Market
8.4. Asia-Pacific Cloud Advertising Market Snapshot
8.4.1. China Cloud Advertising Market
8.4.2. India Cloud Advertising Market
8.4.3. Japan Cloud Advertising Market
8.4.4. Australia Cloud Advertising Market
8.4.5. South Korea Cloud Advertising Market
8.4.6. Rest of Asia Pacific Cloud Advertising Market
8.5. Latin America Cloud Advertising Market Snapshot
8.5.1. Brazil Cloud Advertising Market
8.5.2. Mexico Cloud Advertising Market
8.6. Rest of The World Cloud Advertising Market
Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. Adobe Inc.
9.2.1.1. Key Information
9.2.1.2. Overview
9.2.1.3. Financial (Subject to Data Availability)
9.2.1.4. Product Summary
9.2.1.5. Recent Developments
9.2.2. Google LLC (Alphabet Inc.)
9.2.3. Sprinklr Inc.
9.2.4. Oracle Corp.
9.2.5. IBM Corp.
9.2.6. Microsoft Corp.
9.2.7. Salesforce.com Inc.
9.2.8. Amazon Web Services Inc.
9.2.9. InMobi Pte Ltd.
9.2.10. SAP SE
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
1.2.1. Cloud Advertising Market, by Region, 2019-2027 (USD Billion)
1.2.2. Cloud Advertising Market, by Type, 2019-2027 (USD Billion)
1.2.3. Cloud Advertising Market, by Service, 2019-2027 (USD Billion)
1.2.4. Cloud Advertising Market, by End Users, 2019-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Cloud Advertising Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Cloud Advertising Market Dynamics
3.1. Cloud Advertising Market Impact Analysis (2019-2027)
3.1.1. Market Drivers
3.1.1.1. Increasing adoption of cloud services
3.1.1.2. Growing need for targeted marketing and consumer analytics
3.1.2. Market Restraint
3.1.2.1. Data security concerns
3.1.3. Market Opportunities
3.1.3.1. Growing impact of internet users and consumption of digital media
Chapter 4. Global Cloud Advertising Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Cloud Advertising Market, by Type
a. Market Snapshot
5.1. Global Cloud Advertising Market by Type, Performance - Potential Analysis
5.2. Global Cloud Advertising Market Estimates & Forecasts by Type 2018-2027 (USD Billion)
5.3. Cloud Advertising Market, Sub Segment Analysis
5.3.1. Public Cloud
5.3.2. Private Cloud
5.3.3. Hybrid Cloud
Chapter 6. Global Cloud Advertising Market, by Service
b. Market Snapshot
6.1. Global Cloud Advertising Market by Service, Performance - Potential Analysis
6.2. Global Cloud Advertising Market Estimates & Forecasts by Service 2018-2027 (USD Billion)
6.3. Cloud Advertising Market, Sub Segment Analysis
6.3.1. Infrastructure as a Service (IaaS)
6.3.2. Software as a Service (SaaS)
6.3.3. Platform as a Service (PaaS)
Chapter 7. Global Cloud Advertising Market, by End Users
c. Market Snapshot
7.1. Global Cloud Advertising Market by End Users, Performance - Potential Analysis
7.2. Global Cloud Advertising Market Estimates & Forecasts by End Users 2018-2027 (USD Billion)
7.3. Cloud Advertising Market, Sub Segment Analysis
7.3.1. Retail
7.3.2. Media and Entertainment
7.3.3. IT and Telecom
7.3.4. BFSI
7.3.5. Government
7.3.6. Other End Users
Chapter 8. Global Cloud Advertising Market, Regional Analysis
8.1. Cloud Advertising Market, Regional Market Snapshot
8.2. North America Cloud Advertising Market
8.2.1. U.S. Cloud Advertising Market
8.2.1.1. Type breakdown estimates & forecasts, 2018-2027
8.2.1.2. Service breakdown estimates & forecasts, 2018-2027
8.2.1.3. End Users breakdown estimates & forecasts, 2018-2027
8.2.2. Canada Cloud Advertising Market
8.3. Europe Cloud Advertising Market Snapshot
8.3.1. U.K. Cloud Advertising Market
8.3.2. Germany Cloud Advertising Market
8.3.3. France Cloud Advertising Market
8.3.4. Spain Cloud Advertising Market
8.3.5. Italy Cloud Advertising Market
8.3.6. Rest of Europe Cloud Advertising Market
8.4. Asia-Pacific Cloud Advertising Market Snapshot
8.4.1. China Cloud Advertising Market
8.4.2. India Cloud Advertising Market
8.4.3. Japan Cloud Advertising Market
8.4.4. Australia Cloud Advertising Market
8.4.5. South Korea Cloud Advertising Market
8.4.6. Rest of Asia Pacific Cloud Advertising Market
8.5. Latin America Cloud Advertising Market Snapshot
8.5.1. Brazil Cloud Advertising Market
8.5.2. Mexico Cloud Advertising Market
8.6. Rest of The World Cloud Advertising Market
Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. Adobe Inc.
9.2.1.1. Key Information
9.2.1.2. Overview
9.2.1.3. Financial (Subject to Data Availability)
9.2.1.4. Product Summary
9.2.1.5. Recent Developments
9.2.2. Google LLC (Alphabet Inc.)
9.2.3. Sprinklr Inc.
9.2.4. Oracle Corp.
9.2.5. IBM Corp.
9.2.6. Microsoft Corp.
9.2.7. Salesforce.com Inc.
9.2.8. Amazon Web Services Inc.
9.2.9. InMobi Pte Ltd.
9.2.10. SAP SE
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption
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