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2023-2029 Global Advertising Industry Research & Trends Analysis Report

According to Intelligence Market Report, the global market for Advertising should grow from US$ 211560 million in 2022 to US$ 316780 million by 2029, with a CAGR of 5.9% for the period of 2023-2029.
The major players in global of advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 15% shares of the global market. Internet advertising is the main type, with a share about 52%. Food and beverage is the main application, which holds a share about 22%.
This report aims to provide a comprehensive study of the global market for Advertising. Report Highlights:
(1) Global Advertising market size (value), history data from 2018-2022 and forecast data from 2023 to 2029.
(2) Global Advertising market competitive situation, revenue and market share, from 2018 to 2022.
(3) China Advertising market competitive situation, revenue and market share, from 2018 to 2022.
(4) Global Advertising segment by region (or country), key regions cover the United States, Europe, Japan, South Korea, Southeast Asia and India, etc.
(5) Global Advertising segment by type and by application and regional segment by type and by application.
(6) Advertising industry supply chain, upstream, midstream and downstream analysis.
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Market segment by type, covers
TV Advertising
Newspaper Advertising
Outdoor Advertising
Radio Advertising
Internet Advertising
Other
Market segment by application, can be divided into
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
Market segment by players, this report covers
WPP
Interpublic Group
Omnicom
蓝色光标集团
PublicisGroupe
利欧数字
Dentsu Inc
Hakuhodo
广东省广告集团股份有限公司
Havas Group (Vivendi)
华扬联众
引力传媒
ADK Holdings Inc. (Bain Capital)
思美传媒
派瑞威行(浙文互联集团)
因赛集团
三人行传媒集团
福石控股
广东广州日报传媒
北京巴士传媒
中视传媒
博瑞传播
分众传媒
1 Market Overview
1.1 Product Overview and Scope of Advertising
1.2 Global Advertising Market Size and Forecast
1.3 China Advertising Market Size and Forecast
1.4 China Market Percentage in Global
1.4.1 By Revenue, China Advertising Share in Global Market, 2018-2029
1.4.2 Advertising Market Size: China VS Global, 2018-2029
1.5 Advertising Market Dynamics
1.5.1 Advertising Market Drivers
1.5.2 Advertising Market Restraints
1.5.3 Advertising Industry Trends
1.5.4 Advertising Industry Policy
2 Global Competitive Situation by Company
2.1 Global Advertising Revenue by Company (2018-2023)
2.2 Global Advertising Participants, Market Position (Tier 1, Tier 2 and Tier 3)
2.3 Global Advertising Concentration Ratio
2.4 Global Advertising Mergers & Acquisitions, Expansion Plans
2.5 Global Advertising Manufacturers Product Type
3 China Competitive Situation by Company
3.1 China Advertising Revenue by Company (2018-2023)
3.2 China Advertising Advertising Participants, Market Position (Tier 1, Tier 2 and Tier 3)
3.3 China Advertising, Revenue Percentage of Local Players VS Foreign Manufacturers (2018-2023)
4 Industry Chain Analysis
4.1 Advertising Industry Chain
4.2 Advertising Upstream Analysis
4.3 Advertising Midstream Analysis
4.4 Advertising Downstream Analysis
5 Sights by Type
5.1 Advertising Classification
5.1.1 TV Advertising
5.1.2 Newspaper Advertising
5.1.3 Outdoor Advertising
5.1.4 Radio Advertising
5.1.5 Internet Advertising
5.1.6 Other
5.2 By Type, Global Advertising Market Size & CAGR, 2018 VS 2022 VS 2029
5.3 By Type, Global Advertising Revenue, 2018-2029
6 Sights by Application
6.1 Advertising Segment by Application
6.1.1 Food and Beverage
6.1.2 Auto Industry
6.1.3 Healthcare
6.1.4 Consumer Good
6.1.5 Travel
6.1.6 Education
6.1.7 Others
6.2 By Application, Global Advertising Market Size & CAGR, 2018 VS 2022 VS 2029
6.3 By Application, Global Advertising Revenue, 2018-2029
7 Sales Sights by Region
7.1 By Region, Global Advertising Market Size, 2018 VS 2022 VS 2029
7.2 By Region, Global Advertising Market Size, 2018-2029
7.3 North America
7.3.1 North America Advertising Market Size & Forecasts, 2018-2029
7.3.2 By Country, North America Advertising Market Size Market Share
7.4 Europe
7.4.1 Europe Advertising Market Size & Forecasts, 2018-2029
7.4.2 By Country, Europe Advertising Market Size Market Share
7.5 Asia Pacific
7.5.1 Asia Pacific Advertising Market Size & Forecasts, 2018-2029
7.5.2 By Country/Region, Asia Pacific Advertising Market Size Market Share
7.6 South America
7.6.1 South America Advertising Market Size & Forecasts, 2018-2029
7.6.2 By Country, South America Advertising Market Size Market Share
7.7 Middle East & Africa
8 Sights by Country Level
8.1 By Country, Global Advertising Market Size & CAGR,2018 VS 2022 VS 2029
8.2 By Country, Global Advertising Market Size, 2018-2029
8.3 U.S.
8.3.1 U.S. Advertising Market Size, 2018-2029
8.3.2 By Company, U.S. Advertising Revenue Market Share, 2018-2023
8.3.3 By Type, U.S. Advertising Revenue Market Share, 2022 VS 2029
8.3.4 By Application, U.S. Advertising Revenue Market Share, 2022 VS 2029
8.4 Europe
8.4.1 Europe Advertising Market Size, 2018-2029
8.4.2 By Company, Europe Advertising Revenue Market Share, 2018-2023
8.4.3 By Type, Europe Advertising Revenue Market Share, 2022 VS 2029
8.4.4 By Application, Europe Advertising Revenue Market Share, 2022 VS 2029
8.5 China
8.5.1 China Advertising Market Size, 2018-2029
8.5.2 By Company, China Advertising Revenue Market Share, 2018-2023
8.5.3 By Type, China Advertising Revenue Market Share, 2022 VS 2029
8.5.4 By Application, China Advertising Revenue Market Share, 2022 VS 2029
8.6 Japan
8.6.1 Japan Advertising Market Size, 2018-2029
8.6.2 By Company, Japan Advertising Revenue Market Share, 2018-2023
8.6.3 By Type, Japan Advertising Revenue Market Share, 2022 VS 2029
8.6.4 By Application, Japan Advertising Revenue Market Share, 2022 VS 2029
8.7 South Korea
8.7.1 South Korea Advertising Market Size, 2018-2029
8.7.2 By Company, South Korea Advertising Revenue Market Share, 2018-2023
8.7.3 By Type, South Korea Advertising Revenue Market Share, 2022 VS 2029
8.7.4 By Application, South Korea Advertising Revenue Market Share, 2022 VS 2029
8.8 Southeast Asia
8.8.1 Southeast Asia Advertising Market Size, 2018-2029
8.8.2 By Company, Southeast Asia Advertising Revenue Market Share, 2018-2023
8.8.3 By Type, Southeast Asia Advertising Revenue Market Share, 2022 VS 2029
8.8.4 By Application, Southeast Asia Advertising Revenue Market Share, 2022 VS 2029
8.9 India
8.9.1 India Advertising Market Size, 2018-2029
8.9.2 By Company, India Advertising Revenue Market Share, 2018-2023
8.9.3 By Type, India Advertising Revenue Market Share, 2022 VS 2029
8.9.4 By Application, India Advertising Revenue Market Share, 2022 VS 2029
8.10 Middle East & Asia
8.10.1 Middle East & Asia Advertising Market Size, 2018-2029
8.10.2 By Company, Middle East & Asia Advertising Revenue Market Share, 2018-2023
8.10.3 By Type, Middle East & Asia Advertising Revenue Market Share, 2022 VS 2029
8.10.4 By Application, Middle East & Asia Advertising Revenue Market Share, 2022 VS 2029
9 Global Manufacturers Profile
9.1 WPP
9.1.1 WPP Company Information, Head Office, Market Area and Industry Position
9.1.2 WPP Company Profile and Main Business
9.1.3 WPP Advertising Models, Specifications and Application
9.1.4 WPP Advertising Revenue and Gross Margin, 2018-2023
9.1.5 WPP Recent Developments
9.2 Interpublic Group
9.2.1 Interpublic Group Company Information, Head Office, Market Area and Industry Position
9.2.2 Interpublic Group Company Profile and Main Business
9.2.3 Interpublic Group Advertising Models, Specifications and Application
9.2.4 Interpublic Group Advertising Revenue and Gross Margin, 2018-2023
9.2.5 Interpublic Group Recent Developments
9.3 Omnicom
9.3.1 Omnicom Company Information, Head Office, Market Area and Industry Position
9.3.2 Omnicom Company Profile and Main Business
9.3.3 Omnicom Advertising Models, Specifications and Application
9.3.4 Omnicom Advertising Revenue and Gross Margin, 2018-2023
9.3.5 Omnicom Recent Developments
9.4 蓝色光标集团
9.4.1 蓝色光标集团 Company Information, Head Office, Market Area and Industry Position
9.4.2 蓝色光标集团 Company Profile and Main Business
9.4.3 蓝色光标集团 Advertising Models, Specifications and Application
9.4.4 蓝色光标集团 Advertising Revenue and Gross Margin, 2018-2023
9.4.5 蓝色光标集团 Recent Developments
9.5 PublicisGroupe
9.5.1 PublicisGroupe Company Information, Head Office, Market Area and Industry Position
9.5.2 PublicisGroupe Company Profile and Main Business
9.5.3 PublicisGroupe Advertising Models, Specifications and Application
9.5.4 PublicisGroupe Advertising Revenue and Gross Margin, 2018-2023
9.5.5 PublicisGroupe Recent Developments
9.6 利欧数字
9.6.1 利欧数字 Company Information, Head Office, Market Area and Industry Position
9.6.2 利欧数字 Company Profile and Main Business
9.6.3 利欧数字 Advertising Models, Specifications and Application
9.6.4 利欧数字 Advertising Revenue and Gross Margin, 2018-2023
9.6.5 利欧数字 Recent Developments
9.7 Dentsu Inc
9.7.1 Dentsu Inc Company Information, Head Office, Market Area and Industry Position
9.7.2 Dentsu Inc Company Profile and Main Business
9.7.3 Dentsu Inc Advertising Models, Specifications and Application
9.7.4 Dentsu Inc Advertising Revenue and Gross Margin, 2018-2023
9.7.5 Dentsu Inc Recent Developments
9.8 Hakuhodo
9.8.1 Hakuhodo Company Information, Head Office, Market Area and Industry Position
9.8.2 Hakuhodo Company Profile and Main Business
9.8.3 Hakuhodo Advertising Models, Specifications and Application
9.8.4 Hakuhodo Advertising Revenue and Gross Margin, 2018-2023
9.8.5 Hakuhodo Recent Developments
9.9 广东省广告集团股份有限公司
9.9.1 广东省广告集团股份有限公司 Company Information, Head Office, Market Area and Industry Position
9.9.2 广东省广告集团股份有限公司 Company Profile and Main Business
9.9.3 广东省广告集团股份有限公司 Advertising Models, Specifications and Application
9.9.4 广东省广告集团股份有限公司 Advertising Revenue and Gross Margin, 2018-2023
9.9.5 广东省广告集团股份有限公司 Recent Developments
9.10 Havas Group (Vivendi)
9.10.1 Havas Group (Vivendi) Company Information, Head Office, Market Area and Industry Position
9.10.2 Havas Group (Vivendi) Company Profile and Main Business
9.10.3 Havas Group (Vivendi) Advertising Models, Specifications and Application
9.10.4 Havas Group (Vivendi) Advertising Revenue and Gross Margin, 2018-2023
9.10.5 Havas Group (Vivendi) Recent Developments
9.11 华扬联众
9.11.1 华扬联众 Company Information, Head Office, Market Area and Industry Position
9.11.2 华扬联众 Company Profile and Main Business
9.11.3 华扬联众 Advertising Models, Specifications and Application
9.11.4 华扬联众 Advertising Revenue and Gross Margin, 2018-2023
9.11.5 华扬联众 Recent Developments
9.12 引力传媒
9.12.1 引力传媒 Company Information, Head Office, Market Area and Industry Position
9.12.2 引力传媒 Company Profile and Main Business
9.12.3 引力传媒 Advertising Models, Specifications and Application
9.12.4 引力传媒 Advertising Revenue and Gross Margin, 2018-2023
9.12.5 引力传媒 Recent Developments
9.13 ADK Holdings Inc. (Bain Capital)
9.13.1 ADK Holdings Inc. (Bain Capital) Company Information, Head Office, Market Area and Industry Position
9.13.2 ADK Holdings Inc. (Bain Capital) Company Profile and Main Business
9.13.3 ADK Holdings Inc. (Bain Capital) Advertising Models, Specifications and Application
9.13.4 ADK Holdings Inc. (Bain Capital) Advertising Revenue and Gross Margin, 2018-2023
9.13.5 ADK Holdings Inc. (Bain Capital) Recent Developments
9.14 思美传媒
9.14.1 思美传媒 Company Information, Head Office, Market Area and Industry Position
9.14.2 思美传媒 Company Profile and Main Business
9.14.3 思美传媒 Advertising Models, Specifications and Application
9.14.4 思美传媒 Advertising Revenue and Gross Margin, 2018-2023
9.14.5 思美传媒 Recent Developments
9.15 派瑞威行(浙文互联集团)
9.15.1 派瑞威行(浙文互联集团) Company Information, Head Office, Market Area and Industry Position
9.15.2 派瑞威行(浙文互联集团) Company Profile and Main Business
9.15.3 派瑞威行(浙文互联集团) Advertising Models, Specifications and Application
9.15.4 派瑞威行(浙文互联集团) Advertising Revenue and Gross Margin, 2018-2023
9.15.5 派瑞威行(浙文互联集团) Recent Developments
9.16 因赛集团
9.16.1 因赛集团 Company Information, Head Office, Market Area and Industry Position
9.16.2 因赛集团 Company Profile and Main Business
9.16.3 因赛集团 Advertising Models, Specifications and Application
9.16.4 因赛集团 Advertising Revenue and Gross Margin, 2018-2023
9.16.5 因赛集团 Recent Developments
9.17 三人行传媒集团
9.17.1 三人行传媒集团 Company Information, Head Office, Market Area and Industry Position
9.17.2 三人行传媒集团 Company Profile and Main Business
9.17.3 三人行传媒集团 Advertising Models, Specifications and Application
9.17.4 三人行传媒集团 Advertising Revenue and Gross Margin, 2018-2023
9.17.5 三人行传媒集团 Recent Developments
9.18 福石控股
9.18.1 福石控股 Company Information, Head Office, Market Area and Industry Position
9.18.2 福石控股 Company Profile and Main Business
9.18.3 福石控股 Advertising Models, Specifications and Application
9.18.4 福石控股 Advertising Revenue and Gross Margin, 2018-2023
9.18.5 福石控股 Recent Developments
9.19 广东广州日报传媒
9.19.1 广东广州日报传媒 Company Information, Head Office, Market Area and Industry Position
9.19.2 广东广州日报传媒 Company Profile and Main Business
9.19.3 广东广州日报传媒 Advertising Models, Specifications and Application
9.19.4 广东广州日报传媒 Advertising Revenue and Gross Margin, 2018-2023
9.19.5 广东广州日报传媒 Recent Developments
9.20 北京巴士传媒
9.20.1 北京巴士传媒 Company Information, Head Office, Market Area and Industry Position
9.20.2 北京巴士传媒 Company Profile and Main Business
9.20.3 北京巴士传媒 Advertising Models, Specifications and Application
9.20.4 北京巴士传媒 Advertising Revenue and Gross Margin, 2018-2023
9.20.5 北京巴士传媒 Recent Developments
9.21 中视传媒
9.21.1 中视传媒 Company Information, Head Office, Market Area and Industry Position
9.21.2 中视传媒 Company Profile and Main Business
9.21.3 中视传媒 Advertising Models, Specifications and Application
9.21.4 中视传媒 Advertising Revenue and Gross Margin, 2018-2023
9.21.5 中视传媒 Recent Developments
9.22 博瑞传播
9.22.1 博瑞传播 Company Information, Head Office, Market Area and Industry Position
9.22.2 博瑞传播 Company Profile and Main Business
9.22.3 博瑞传播 Advertising Models, Specifications and Application
9.22.4 博瑞传播 Advertising Revenue and Gross Margin, 2018-2023
9.22.5 博瑞传播 Recent Developments
9.23 分众传媒
9.23.1 分众传媒 Company Information, Head Office, Market Area and Industry Position
9.23.2 分众传媒 Company Profile and Main Business
9.23.3 分众传媒 Advertising Models, Specifications and Application
9.23.4 分众传媒 Advertising Revenue and Gross Margin, 2018-2023
9.23.5 分众传媒 Recent Developments
10 Conclusion
11 Appendix
11.1 Research Methodology
11.2 Data Source
11.2.1 Secondary Sources
11.2.2 Primary Sources
11.3 Market Estimation Model
11.4 Disclaimer

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